User-first design for complex, real-world problems.

We move quickly from research to prototypes to production-ready UI — without compromising on quality. Our designs are built to perform in real-world conditions, including low-connectivity environments and high-pressure rollouts.

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Building impactful experiences in health, fintech, agritech, and more.

Trusted by government programs, research institutions & product teams

>50%

Villages in India covered under the internetsaathi program

What we offer

We offer end-to-end product design capabilities, or plug in where you need us most:

User Research & Insights

We go beyond interviews — understanding real users in real contexts, whether that’s a first-time smartphone user or a farmer in rural India.

UX Strategy

We help define your key personas, jobs to be done, and success metrics to align product flows with real user needs.

Rapid Prototyping & Testing

We move fast — from wireframes to clickable prototypes and testable concepts — to validate assumptions before you invest in dev.

Interface Design & Design Systems

We design interfaces that are not just functional, but also beautiful, on-brand, and ready for production.

Design Ops & Handoff

Clean files, smart components, detailed documentation — we work like your team, not an external vendor.

Design Audits & Heuristic Reviews

We assess your product for usability, accessibility, and UX gaps, delivering clear, actionable improvements.

Why work with us

We Move Fast

We're fast, lean, and used to working in high-pressure product cycles.
When Novopay was just an idea at Khosla Labs, we helped rapidly prototype India’s first micro-ATM and fintech agent solutions — products that would go on to power ₹10,000+ crore in annual transactions and grow into a 100+ person company.

You Can Trust Us to Deliver

We take ownership and execute independently — no micromanaging needed.
Akasa Air entrusted us to build their entire mobile app experience — from backend to production-ready UI — in just 5 months, with 0 downtime, in time for their first commercial flight.

We Build for the Real World

From low-connectivity environments to complex user journeys, we design for how people actually live, work, and learn.
We helped build the Internetsaathi livelihood platform for rural Indian women, creating an offline-first, local-language experience that reached over 80,000 users across 300,000 villages.

From Idea to Impact

Our Process

We work with early-stage teams, startups, and mission-driven organizations to turn ideas into working products. Our approach is lean, collaborative, and focused on solving the right problems first — whether you're building with AI, for India, or for scale.

Phase 1

Discover & Define

We begin by deeply understanding your users, business goals, and product context — mapping pain points, workflows, and opportunities for maximum impact.

Phase 2

Prototype & Validate

We move quickly to bring ideas to life — designing and testing low- or high-fidelity prototypes to validate usability, value, and technical direction before investing in full builds.

Phase 3

Build & Integrate

We turn validated concepts into working systems — building robust backends, clean interfaces, and reliable workflows that are ready for the real world, including offline-first and privacy-conscious scenarios.

Phase 4

Launch & Learn

We support smooth rollouts with ongoing iteration — integrating analytics, feedback loops, and post-launch testing to help your product improve continuously.